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The Xavier Brand

Xavier Branding Guideline Tools

This brand platform provides the framework for how we talk about Xaiver University of New Orleans. It explains what makes us different from our competitors and ensures we’re all speaking the same language in terms of what we offer and what we do well.

Branding Guidelines

Vertical and Horizontal

Full-color University seal in vertical and horizontal form. This should be the primary seal lockup used in all external-facing documents. The seal lockup can be used in either a vertical or horizontal configuration.

Xavier Seal Dont’s

Do not Manipulate the Seal

In order to ensure the integrity of the Xavier brand, it is important to not manipulate the format of the seal. Never tilt, reshape, reformat, or stretch the seal markup in any way. Do not overlay the logo on an image where it becomes difficult to see. Never add your own typefaces or graphic elements to the seal.

Xavier Seal Downloads

The Xavier word mark was developed to brand an informal identity of Xavier University. To accommodate different design possibilities, several approved word marks are available. Choose the version that best suits the style of your communication piece. The Xavier word marks should not be altered in any way.

Xavier University Brand Colors

Xavier University WordMarks

Please contact University Communications for word mark files.

Typography Downloads

When to use Primary of Secondary typefaces

The University's official serif typefaces are Montserrat and Minion Pro, which combine traditional and contemporary design elements. The use of secondary typefaces should only be considered if the primary typefaces are unavailable.