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Ashley Irvin Hawkins, MBA joined the institution in March of 2018 and was quickly recognized as a rising leader in the department serving a myriad of roles.

Prior to this appointment, she served as the communications and external affairs manager for Xavier University Office of the President where she oversaw all presidential communications and external affairs relations with key stakeholders. She also served as a marketing and communications specialist, leading the marketing efforts for the BUILD program.

Prior to her joining Xavier, Mrs. Hawkins served as the Communications Assistant and Liaison for the City of New Orleans under Mayor Mitch Landrieu. There she oversaw the execution of citywide communications programs, special events and public meetings, in addition to social media management, internal and external correspondences, media inquiries and strategic marketing campaigns. She also worked as a field organizer on the campaign of Senator Mary Landrieu and Deputy Clerk for the Orleans Parish Civil District Court, where she gained experience planning community-based events and political campaigns.

In her role, Mrs. Hawkins will oversee all aspects of Xavier’s marketing and communications efforts, including leading marketing strategies, media outreach, advertising campaigns, social media, community relations, and branding implementation for the organization.