Name	Dr. David Park
Position:	Assistant Professor
Phone #:	504.520.5748
Fax #:	504.520.7919
E-mail:	dpark@xula.edu
Office Location:	Xavier South Building, Room 118
Mailing Address:	Department of Communications Xavier University of Louisiana 1 Drexel Dr. Campus Box 93 New Orleans, LA 70125-1098

David J. Park, Ph.D.
Assistant Professor
Public Relations Sequence Head

Education:

Ph.D. University of Wisconsin-Madison.
Mass Communication, 2003.
M.A. University of Wisconsin-Madison.
Mass Communication, 1999.
B.A. University of Minnesota-Minneapolis.
African and African American Studies, 1994.

Courses Taught at Xavier:

Introduction to Mass Communication Research (MSCM 3600)
Principles of Public Relations (MSCM 2030)
Writing for Public Relations (MSCM 3060)
Writing for Print Media (MSCM 2222)
Public Relations Campaigns (MSCM 4060)
Public Relations Practicum (MSCM 2007-4007)
Independent Study (MSCM 4133)

Research Areas:

New Technology, Media and Democracy, Business and Labor Journalism, South America, Music Industry, Political Economy, International Communication.

Biography:

Dr. David J. Park (Ph.D. University of Wisconsin-Madison) began teaching at Xavier in the Spring of 2004 as an Assistant Professor and Head of the Public Relations Sequence in the Communications Department. His research interests include political economy of mass communication, media and democracy, international communication, human rights and South America, media and the war on Iraq, and new media technologies within the music industry.

Dr. Park has been an Honorary Fellow at the University of Wisconsin-Madison, a Howard Hughes Medical Institute (HHMI) Sabbatical Scholar, a Fulbright Scholar, a Tinker-Nave Scholar, as well as a Rotary Scholar.

His recent book Conglomerate Rock: The Music Industry’s Quest to Divide Music and Conquer Wallets (Lexington Books: A Division of Rowman & Littlefield Publishers Inc) was published in the fall of 2007.

Dr. Park also has scholarly articles in the Labor Studies Journal, International Marketing Review, Journal of Communication Inquiry, Global Media Journal, American Behavioral Scientist, and in other journals and books.

He has presented numerous conference papers at the Association for Education in Journalism and Mass Communication (AEJMC), International Communication Association (ICA), National Communication Association (NCA), Union for Democratic Communications (UDC), as well as other communication-related conferences.

His professional experience stems from his employment with the Chancellor’s office at the University of Wisconsin-Extension as a Public Relations and Communications Assistant. He has also worked on various media projects with musical groups, neighborhood associations and other non-profit groups. In addition, Dr. Park has worked and conducted research in South America, West Africa and in Europe.

Dr. Park’s most recent research focuses on how the conglomerated music industry is using new technology to divide access to music through various communications services, audio hardware, and new audio media. His research suggests consumers are increasingly required to purchase specific Internet services, wireless carriers, video game consoles or audio subscription services in order to listen to or buy music. As a result of these new developments, a divide is being created between consumers who can afford access to music and those who cannot. Ultimately, the decisions the music industry is making now will radically alter the manner in which music is purchased, delivered and consumed in the future. These decisions are likely to negatively affect access to music, as well as decrease cultural diversity.