Xavier University of Louisiana

Xavier University of Louisiana
Department of Mass Communication

1 Drexel Drive

Campus Box 93

New Orleans, LA 70125

504-520-5092 phone

504-520-7919 fax

communications@xula.edu

>>HOME >>COURSE DESCRIPTIONS

COURSE DESCRIPTIONS

mass communication

MASS COMMUNICATION (MSCM)

MSCM – MASS COMMUNICATION

The Fall (Fa), Spring (Sp), or Summer (Su) semesters indicated are expected but are not guaranteed. Expansive Core Curriculum courses are denoted by EXP. Service Learning courses are denoted by SL.

MSCM 1100. Introduction to Mass Communication. Examination of the structure, functions, and theories of mass media in contemporary society. Students are familiarized with the social, economic, and political aspects of the radio, television, book, newspaper, public relations, magazine, film, record industries, and internet with respect to a digitized and converged media system. (3, FaSp, EXP)

MSCM 1200. Principles of Visual Media. Students learn the theoretical foundations and practices of visual culture, and apply critical knowledge and basic principles of digital media in creative projects. (3, Sp, EXP)

MSCM 1210 (ART 1210, CPSC 1210). Engaging Digital Media. This course is an introduction to digital media concepts, design, production and interpretation. Students will apply the latest innovations from art, communications, and computer science perspectives. This is an experiential course with students becoming effective at creating, analyzing, and evaluating digital content in a collaborative teamwork environment. Students will learn to use software (including photo, video, audio, and online media productions) to create media content, and to explore how media affects politics, culture, and society. Prerequisite(s): None. (3, Sp, EXP)

MSCM 2007, 3007, 4007. Public Relations Practicum. Students will gain hands-on public relations experience by working on the departmental newsletter, The Communicator, or other appropriate publication or public relations campaign, such as for a non-profit organization or community group. (Note: Not more than 3 hours of newspaper/broadcast/public relations practicum may be taken.) Prerequisite: MSCM 2222. (1, 1, 1, FaSp)

MSCM 2008, 3008, 4008. Newspaper Practicum. Students will gain hands-on journalism experience by completing stories for the Xavier Herald. Permission of the instructor is required for enrolling in this course. (Note: Not more than 3 hours of newspaper/broadcast/ public relations practicum may be taken.) Prerequisite: MSCM 2222. (1, 1, 1, FaSp)

MSCM 2009, 3009, 4009. Broadcast Practicum. A course for students working on the production of student television programs for air on XTV. Students will get practical experience to reinforce classroom learning while serving on the crew or as hosts, writers, producers, or directors for these university programs. (Note: Not more than 3 hours of newspaper/broadcast/public relations practicum may be taken.) Prerequisite: MSCM 1200. (1, 1, 1, FaSp)

MSCM 2030. Principles of Public Relations. Examination of the theory of public relations and its relationship to work in the field as practiced by professionals. The course will provide students with a solid foundation in the practice of public relations. (3)

MSCM 2222. Writing for the Print Media. Basic writing, rewriting, and editing of newspaper stories. Processes and procedures of information gathering including interviewing and investigative techniques. Prerequisite: ENGL 1010 and 1020. (3, FaSp)

MSCM 2500. Writing for Radio and Television.  Basic script-writing from commercials to news and serials. Prerequisite: ENGL 1010 and 1020. (3, Sp)

MSCM 2530. Fundamentals of Audio Production.  Orientation to capabilities and use of the radio studio and podcasting facilities.  Introduction to production of radio program type.  Introduction to basic acoustics, radio board operation, commercial and dramatic production. Prerequisite MSCM 2500. (3)

MSCM 2580. Appreciation and History of Film.  Film as art, industry and as social and cultural force.  Emphasis on aesthetic appreciation, major historical developments, and cultural context of production and reception of film.  Course includes screening and analysis of film.  Meets core curriculum requirement for Fine Arts.  Two hour weekly screening required. (3)

MSCM 2950.  Radio and Television Announcing.  Theory and practice in on-air presence and in the use of the microphone with specific attention toward developing individual abilities in the announcing roles used in the electronic media.  Scripted and unscripted delivery in a variety of broadcast situations will be emphasized.  Prerequisite MSCM 2500 or permission of instructor. (3)

MSCM 3060.  Writing for Public Relations.  Comprehensive survey of writing techniques for public relations and public affairs assignments: news releases, brochures, speeches, service radio and television spots.  Prerequisite: MSCM 2222 and MSCM 2030. (3)

MSCM 3150. News Editing.  Editorial functions of the print media; copy editing, headline writing, management of photographs, and general editorial decision making. Prerequisite: MSCM 2222. (3)

MSCM 3190.  Fundamentals of Television Production.  Orientation to basic video production skills including writing, producing, directing, and production crew responsibilities and technical skills.  Students learn to blend theory and practice by producing and directing their own video products.  Two hours of lab per week required.  Prerequisites: MSCM 2500 or may be taken concurrently with permission of the instructor. (3)

MSCM 3210.  TV News Gathering and Reporting.  Advanced reporting, interviewing, writing, and videography for television news.  Practice in telling the visual story through pictures, sounds, words, and video editing.  Prerequisite: MSCM 3190. (3, Sp)

MSCM 3250. News Reporting.  Advanced reporting, interviewing, and writing techniques for the print media. Prerequisites: MSCM 2222 (3)

MSCM 3400. Desktop Publishing.  Computer layout and design for newspapers, brochures, newsletters and other publications pertaining to digital media.  Students will work on a variety of practical projects and master desktop publishing software.  Prerequisites: MSCM 1200, MSCM 2222 and MSCM 2500, or permission of the instructor. (3)

MSCM 3500.  Media Criticism.  Theoretical approaches and practices used to analyze media products.  Students learn the political, social and economic influences that shape the production and interpretation of various media content.  Students will apply theories and methods of critical analysis in critiques of media content and practices.  Prerequisite: MSCM 1200 and MSCM 3600. (3)

MSCM 3600. Introduction to Mass Communication Research.  Treatment of mass communication theory and processes in quantitative and qualitative research methodologies.  Course includes analysis of complete research projects. Students are provided the opportunity to design and complete basic research projects. Prerequisite MSCM 2222, MSCM 2500, lower level Philosophy, and lower level Theology. (3)

MSCM 3650. Advanced Topics in Production.  Hands-on experience as part of a professional team.  Course aids in the development of practical skills important in print or non-print media.  Topic to be determined by instructor.  Prerequisites: MSCM 222 or MSCM 2500 and permission of the instructor. (3)

MSCM 3831. History of Mass Media in the United States.  Survey of cultural history of media.  Students will learn the political, economic and social context of the development of mass media from the pre-colonial period to the present, including the history of Black mass media. (3, EXP)

MSCM 4000. Feature Writing for New Media.  Interviewing, reporting, and writing skills for feature stories.  Prerequisite: MSCM 2222 (3).

MSCM 4010.  Producing Television Newscasts.  Through hands-on experience, students learn to write, format and produce television newscasts.  Students are expected to make critical decisions regarding newscast content, treatment, and journalistic integrity while creating highly attractive and promotable newscasts under deadline.  Prerequisites: MSCM 2500, MSCM 3210, and MSCM 3190, but MSCM 3210 may be taken concurrently with permission of the instructor. (3)

MSCM 4020.  TV Program Production.  Through practical exercises and hands-on experience, students learn the process of producing fictional television programs.  Students are expected to take a one-half hour television program idea (sitcom, drama, soap opera) from concept to final shooting schedule.  This class emphasizes the business, management and marketing aspects of producing television programs as well as advanced production techniques required of fictional television both on location and in the studio.  Prerequisites: MSCM 2500, 3210, and 3190, but MSCM 3210 may be taken concurrently with permission of the instructor. (3)

MSCM 4060.  Public Relations Campaigns.  Study of cases in public relations.  Features an in-depth workplace style experience in research, production, application and evaluation of a campaign.  Prepares upper level students for professional collaborative working in agencies or organizations.  Prerequisites: MSCM 2222, MSCM 2030, and MSCM 3060. (3)

MSCM 4131, 4132, 4133. Independent Study.  Opportunity for in-depth study or research in an area of interest in mass communications.  Area of study to be determined by student in consultation with supervising instructor.  Prerequisite: Permission of instructor. (1, 2, 3)

MSCM 4200.  Integrated Communications for Public Relations.  The distinction between public relations, marketing, and advertising are converging into the growing emphasis of integrated communications.  Integrated Communications in Public Relations (ICPR) is a strategy employed by communications professionals to coordinate and combine messages in order to maximize their impact and promote products, causes or ideas.  This course offers an exploratory introduction into integrated communications, highlighting the core disciplines of public relations, advertising, and marketing.  The ICPR model is based in the strategic management of organizational communication and promotional opportunities.  Prerequisites: MSCM 2222, MSCM 2030, and permission of the instructor. (3)

MSCM 4400. Environmental Communications.  Explores contemporary ecological issues and approaches.  Stress on in-depth research and reporting on local environmental problems. (3)

MSCM 4410.  Internship.  Hands-on experience provided to students at a communication facility.  Students receive professional training and experience in a media organization, where they learn various aspects of media industry operations and teamwork associated with media production.  Prerequisites: Junior and senior status with minimum of 18 hours of MSCM courses completed or permission of instructor. (3, FaSpSu)

MSCM 4430. Media Law and Ethics.  Review of landmark cases in media law, especially First Amendment issues, in a broad ethical context.  Prerequisite 1200, 3500. (3)

MSCM 4520.  Seminar in Mass Communication.  In-depth study through lecture, discussion, and research of an individual problem or issue in the field of mass communication.  Specific subject matter will be chosen by instructor.  Prerequisite: Permission of instructor. (3)

MSCM 4999. Senior Comprehensives. (0)