Sanford Institute of Philanthropy at XULA

The Sanford Institute of Philanthropy at Xavier University of Louisiana was established to offer a range of high-quality educational opportunities to further strengthen nonprofit organizations throughout the Southeast, but especially in the New Orleans region. Founded by entrepreneur and philanthropist, T. Denny Sanford, the Institute focuses on preparing exemplary nonprofit leaders and providing the support they need to be successful in making a difference in the world. The Institute offers more than 30 seminars, workshops and webinars built around four key themes: cause selling, marketing, fundraising strategies and relationship building. All coursework which is delivered online and face-to-face, is taught by experienced nonprofit professionals, and many of these seminars and workshops meet the standards of excellence outlined by Certified Fund Raising Executive (CFRE).  

Sanford Mission

To help nonprofits significantly increase their fundraising capabilities and impact they have in their communities and society, through proven contemporary curriculum presented by world-class nonprofit leaders, best in class faculty, and renowned philanthropists.

Upcoming Events






October 18, 2017

Double Session
Workshop $70

Social Media


Register Here!


November 8, 2017

Double Session
Workshop $25

Features & Benefits/
Major Gifts

Charles Heim

Register Here!


December 14, 2017

Workshop $25

Relationship Building

Nora Ellertsen - The Funding Seed

Register Here!

Marketing / Social Media - Xavier University of LA


    • Learn 7 marketing secrets from an expert
    • Discover why marketing in fundraising matters

Social Media:

    • Why Facebook for Nonprofits? 
    • How to find potential donors + start building your Facebook fan base 
    • How to buy Targeted Facebook Ads (Step-by-Step) 
    • What to post / what not to post 
    • Role of a Facebook Admin 
    • How to Measure Success (ROI) 
    • Best Practices for Nonprofits 

Features & Benefits / Major Gifts - Xavier University of LA

Features & Benefits:

    • Demonstrate How Your Nonprofit Organization Meets the Needs of the Donor
    • Answer the Question of “What’s in it for the Donor”
    • Fill a “Void” for the Donor
    • Directly Related to Attributes of Your Nonprofit Organization
    • Provide the Donor the Reason to Make a “Gift” to Your Nonprofit Organization
    • Benefits… Are the Reasons Why Donors Give Gifts

Major Gifts:

    • Learn about the Donor Development Cube

Relationship Building - Xavier University of LA

    • Understand the value of donor loyalty and what it means to your organization
    • Discover some of the leading causes for the lack of donor retention
    • Study the keys for retaining a higher percentage of donors
    • Appreciate how to maximize current donors and win back lapsed donors
    • Learn how to “close the loop” and give donors of all sizes the satisfaction they need to stay sold on the cause
    • Develop a plan for follow-up activities with major donors and for communicating with donors in a meaningful way so that they continue to provide financial support