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ALMA MATER
In the Mississippi Valley,
In the Crescent Bend
Stands our loved and noble Xavier,
Far her praises send.
Refrain:
Wave her colors bear them onward
Gold and white so true
Hail to thee, all hail, dear Xavier
Hail, all hail, X.U.!
Xavier, ever be our guide
And lead us on the way,
Through life's journey, onward, upward
To the eternal day. (Refrain)
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2011-12 CORPORATE GAME PARTNERSHIP PROGRAM
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The program and its purpose: Xavier University of Louisiana's corporate
sponsorship program is a component of the athletics department. Corporate
partners can purchase title sponsorship of an athletic contest, aligning
themselves with an event that reaches a profitable target group or audience.
The program's purpose is to provide an enjoyable experience for all ticket holders,
establish ties with corporate partners and to generate revenue for the athletics
department.
Goals for Corporate Game Partnership Program
Experience
• Provide an enjoyable experience for all corporate partners.
• To provide exemplary customer service for all corporate partners.
• Establish better incentives and values for corporate partners to sponsor games.
• Recognize the efforts of corporate partners.
Impact
• To maximize revenue for corporate partners and the athletics department.
• To establish a market presence in the metro area that will provide a solid base of sales and profits.
• To link corporate sales effort throughout all aspects of the external relations department
(fund-raising, corporate sponsorships, sports information, community relations, etc.)
• To provide corporate partner sponsor tickets for special game promotions.
Numbers
• Have a corporate partner for every home basketball game.
Other
• To employ Xavier students for the dissemination and processing of information.
• Get Xavier alumni, students, faculty and staff to assist with corporate game program.
• Create materials that will assist the development of the corporate game program.
Target Groups for Corporate Game Partnership Program
Xavier Target Groups
• Xavier Corporate Sponsors
• Xavier University of Louisiana past individual and season ticket holders
• Xavier University of Louisiana alumni
• Xavier University of Louisiana group participants, such as Greek organizations
Contact:
Dennis Cousin
Athletics Director
Xavier University of Louisiana
1 Drexel Dr.
Campus Box 92
New Orleans LA 70125
Office: (504) 520-7330
Fax: (504) 520-7934
E-mail: dcousin1@xula.edu
Back to Xavier athletics sponsorships
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