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Xavier names Jason Horn as new athletics director

March 10, 2014

     NEW ORLEANS — Senior Vice President for Administration Ralph Johnson has announced the appointment of Jason Horn as the new athletics director at Xavier University of Louisiana. Horn will join the athletics staff effective March 31, 2014.
     Horn comes to Xavier from the University of Detroit Mercy (UDM), where he has served as associate athletic director for external affairs since 2011, overseeing the areas of event management, marketing, licensing, development, fundraising, ticket sales, social media, branding, and media relations, as well as supervising several sports. During his tenure he also served as UDM interim director of athletics for more than seven months.
     "I am elated that Mr. Horn will be joining the Xavier community," said Johnson. "His professional accomplishments are remarkable and he has extensive and successful experience in athletics operations. He will be a tremendous asset as we position all aspects of the Xavier athletics program for enhanced success."
     Horn replaces Xavier's retired AD Dennis Cousin, taking over an athletics program that has achieved unparalleled success competing in the National Association of Intercollegiate Athletics (NAIA).
     During the past 10 years Xavier teams have won 53 Gulf Coast Athletic
     Jason Horn

Jason Horn
Conference or NAIA unaffiliated group championships and qualified 36 times for NAIA National Championships in basketball, cross country, tennis, track and field and volleyball. During that same stretch, 125 of 130 senior student-athletes under the current head coaches received degrees from Xavier or are still enrolled.
     XU facilities also received a major upgrade last year with the completion of the XU Tennis Center and the new Convocation Center, which hosts all of the University's intercollegiate basketball and volleyball games.
     Horn's professional career spans nearly 20 years in the field of marketing and promotions, ticketing and sales, holding positions with Northwestern State University, the University of Central Florida, Bowling Green State University, the NBA Development League, Palace Sports and Entertainment, Conference USA, and the 1996 and 2002 Olympic Games.
     Prior to his work at UDM, he served as Northwestern State University's assistant athletic director for marketing and promotions for two years. At Northwestern he was directly involved in marketing, revenue generation, event management, branding and licensing. He also provided oversight to the ticket office, equipment services and was involved in event scheduling. He helped manage and heighten awareness of the university's athletic website, social media and licensing programs, setting new school records for revenue and customer and fan traffic in each quarter. He also helped develop season and group ticket sales strategies resulting in overall revenue increase for all ticketed sports.
     From 2006-08, he was with Central Florida as the assistant athletic director for marketing and promotions, where the marketing team's ticket sales strategies in 2006-07 led to a 21-percent spike in basketball attendance, 58 percent in baseball attendance and 32 percent for softball. In 2007 alone, more tham 7,000 new football season tickets were sold generating over $1.4 million in new revenue.
     At Bowling Green he created and planned season and group ticket sales strategies that created a 40-percent increase in football season ticket revenue and an overall all-sports ticket revenue increase of 21 percent. He developed and maintained corporate contacts for partnerships, event sponsorships and promotions and hired, trained and evaluated marketing and game-day staff members.
     Horn's work history has also included the NBA Development League for the Mobile Revelers (2001-02) as their director of marketing and community relations, the Detroit Pistons (1996-97) as an account executive for corporate sponsorships and the New Haven County Cutters (2004-05) minor league baseball team as an assistant general manager.
     A University of Michigan graduate with a bachelor of arts in communications, Horn started his career as a UM basketball operations assistant. He was born and raised in the Detroit, graduating from Southfield Lathrup Senior High School. He is a member of the National Association of Collegiate Marketing Administrators.


Gulf Coast Athletic Conference

National Association of Intercollegiate Athletics
The Xavier Gold Rush and Gold Nuggets compete in Division I of the NAIA (National Association of Intercollegiate Athletics) as a member of the Gulf Coast Athletic Conference (GCAC). Xavier fields men's teams in basketball, cross country, tennis and track and field and women's teams in basketball, cross country, tennis, track and field and volleyball.

Department of Intercollegiate Athletics
Xavier University of Louisiana
1 Drexel Drive
Campus Box 92
New Orleans, LA 70125
(504) 520-7329 phone
(504) 520-7934 fax

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